Netflix has drafted another top Snap alum to help build the streamer's new ads tier. David Roter joined from Snap, where he worked with now-Netflix ad leaders Jeremi Gorman and Peter Naylor. Netflix has drafted another top Snap alum to help build the streamer's new ads tier. David Roter has followed fellow Snap alums Jeremi Gorman and Peter Naylor to the streamer. The streamer conceded in its last earnings call that its ad business is still small but that it sees the business eventually generating 10% of revenue.

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Persons: David Roter, Jeremi Gorman, Peter Naylor, Roter, Naylor, Gorman, It's, execs Organizations: Netflix, Global Agency, Brand, Twitter, ESPN